Ingredients

At Pure & Natural Pet, we believe a healthy dog starts with 100% natural, honest ingredients. We are committed to transparency, ensuring every ingredient we use is of the highest quality, selected for its nutritional benefit, and free from artificial colours, flavours, and preservatives.


🦴 Our Core Proteins

We offer a diverse range of single-source proteins, which are excellent for nutritional variety and crucial for dogs with sensitive digestion or specific protein intolerances.

Protein Source Product Examples Key Benefit
Beef, Lamb, & Chicken Liver, Mini Bones, Pate Excellent sources of amino acids for muscle development and maintenance.
Turkey & Duck Turkey Wings, Duck Feet A great source of lean protein and rich in B vitamins.
Salmon & Whitefish Sprats, Fish Cubes, Jerky High in Omega-3 fatty acids (EPA and DHA) for a healthy coat, skin, and brain function.
Exotic/Novel Proteins Venison, Rabbit, Goat, Boar Ideal for sensitive tummies and dogs on exclusion diets, offering unique vitamin and mineral profiles.

 

✨ Superfood Additions

To boost the nutritional value and provide essential antioxidants, we incorporate natural fruits and vegetables into many of our recipes:

  • Blueberries & Cranberries: Packed with antioxidants, supporting the immune system and urinary tract health.
  • Raspberries & Spinach: High in vitamins C and K, and manganese, supporting bone and heart health.
  • Pomegranate & Sweet Potato: Rich sources of fibre and vitamins A and C, promoting digestive health.
  • Apricot & Algae: Excellent for essential minerals and trace elements.

 

🌿 Our Commitment to Quality

100% Natural Guarantee

Every product is certified 100% natural. This means no added nasties, including:

     ❌ Grains, Soya, or Corn
     ❌ Artificial Colours or Flavours
     ❌ Synthetic Preservatives (e.g., BHA, BHT)
     ❌ Added Salt or Sugar

Air-Dried Process

We utilize a natural air-drying process for most of our treats. This gentle technique slowly removes moisture, preserving the natural flavour, aroma, and crucial nutrients without the need for harsh chemicals or high-heat processing.

Ethical Sourcing

We aim to follow an "As Nature Intended" philosophy. By utilizing various parts of the animal, we practice a whole-animal, sustainable approach that minimizes waste while providing your dog with a wider spectrum of natural nutrients.