Welcome to Pure & Natural, where every treat is crafted with the health and happiness of your dog in mind. Our focus is simple: tasty and wholesome treats that dogs love.

Our Mission

We want to make it easy for dog owners to choose natural options that fit into everyday life. Our treats are made with straightforward ingredients and bring enjoyment, variety, and choice to dogs of all ages and sizes.

Who We Are

Pure & Natural is part of the Su-Bridge Pet Supplies family, a long-established pet food wholesaler based in Norfolk. With years of experience in the pet industry, we created Pure & Natural to give dog owners access to simple, wholesome treats at a fair price.

Our team is made up of people who care about pets and understand the importance of quality, choice, and trust. We know that every dog is different, so we aim to offer a wide range of treats that suit different tastes and needs.

What We Do

Natural Ingredients
Our products are made with simple, recognisable ingredients and avoid unnecessary additives wherever possible.

Great Variety
Our range includes protein sources such as rabbit, goat, and venison, providing more choice for dogs with different preferences and sensitivities.

Sustainability
We make the most of every ingredient, helping to reduce waste and create treats that are both wholesome and responsible.

Oral Health Benefits
Many of our natural chews encourage healthy chewing, which helps to support dental hygiene.

Why Choose Us

Commitment to Quality
We focus on consistency and care from product selection through to packaging.

Trusted by Dog Owners
Our treats offer the right balance between quality and simplicity, making them a favourite for owners across the UK.

UK Based and Pet Focused
We are proud to be a UK brand that supports pets, their owners, and the communities we serve.

Our Promise

With Pure & Natural you get products designed with your dog in mind. We aim to deliver treats that bring joy, choice, and simplicity to every household. If you are not delighted, contact us and we will do what we can to make it right.